Gino likes to think about online content: publishing it, the strategy needed to make it work, and the varied ways to use it for marketing. Gino has expansive experience as a content strategist who helped small businesses and startups develop their online content marketing strategies, providing expert advice and implementing plans across search optimization, social media, and content channels such as email newsletters and blogs. He assisted in building outsourced teams for clients, handling everything from recruitment to training to performance assessment and management. He has helped businesses and founders from North America, Europe, Israel, Dubai, and the Philippines as an independent project consultant. Gino also has over six years of experience as a freelance writer and editor working for brands like VentureBeat and Slator.com writing about topics in the areas of technology, startups, digital marketing, language technology and services, gaming, and geek culture.